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Flanked by a handful of the 30 employees (mostly women) who work out of the company’s Austin office, she explains that she founded Bumble in 2014 “in response to our dating issues, our issues with men, our issues with gender dynamics.” At the time, Wolfe had been reeling from her dramatic exit from the dating app Tinder, where she served as VP of marketing.

Following an ugly breakup with cofounder Justin Mateen, Wolfe brought a sexual harassment suit against her former colleagues, accusing them of discrimination and stripping her of her cofounder title—claims Tinder called unfounded.

Giving users more to swipe about than merely romance fits nicely with Bumble’s feminist founding mission.

But this approach also taps into a critical cultural zeitgeist as women push back against the subtle and overt harassment they face in business.

As companies like Uber and Google struggle to overcome public reports of discrimination, a rising cohort of women, from venture capitalists to finance and tech entrepreneurs, are determined to refashion what is acceptable and what is possible in the workplace.