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Research indicates that the human brain uses height as a heuristic for determining social status and fitness.The brain automatically associates physical size with leadership potential, power, strength and intelligence, an effect which has been discovered in infants as young as 10 months old.A 2008 study found that both extremes, tall and short, reduced attractiveness, and a 2006 study found that a lower leg-to-body ratio in men and higher leg-to-body ratio in women increased aesthetic appeal.Biologically, from an evolutionary perspective, these findings are consistent with data relating height to human health.Therefore, a biological or, more specifically, an evolutionary argument for the preference of a taller mate is questionable, lacking definitive evidence.Nonetheless, research by Dan Ariely found that American women exhibit a marked preference for dating taller men, and that for shorter men to be judged attractive by women, they must earn substantially more money than taller men.Economists Nicola Persico, Andrew Postlewaite and Dan Silverman explained the "height premium" and found that "a 1.8-percent increase in wages accompanies every additional inch of height".
It showed that increase in height for men corresponds to increase in income after controlling for other social psychological variables like age and weight.For example, several epidemiological studies have shown a statistically significant positive correlation between height and intelligence in human populations.However, this correlation, though statistically significant, is generally weak and does not imply that variations in stature have a direct effect on cognitive ability.A 2012 study found that both men and women are willing to excuse height differences by using a trade-off approach.Men may compensate 1.3 BMI units with a 1 percent higher wage than their wife.
Some jobs do require or at least favor tall people, including some manual labor jobs, law enforcement, most professional sports, flight attendants, and fashion modeling.